I'm Alejandro, a product designer and multimedia creative with over 5 years of experience spanning advertising, motion, and digital product design.

Luis Bodden

Video Lead @ AlgaeCal

"When I first interviewed Alejandro, I knew he was the right choice for the role in the first 5 minutes of seeing his passion and energetic attitude. Alejandro is hands down one of the most dedicated, passionate and hungry people I’ve had the pleasure to work with.

From day one, his focus on improving and elevating work, paired to his ability to learn and adapt helped him grow exponentially month after month, with every task delivered being better than the last.

He is what we call an “ideal team player”. Someone who puts respect and care at the forefront, who’s incredibly receptive to feedback, and is always looking for an opportunity to excel and become the best version of himself.

His work has always been pristine, thoughtful, and intentional. Alejandro has a keen attention to detail, and an artistic sensitivity that adapts to every content needs.

And all this accompanied by a collaborative, friendly, upbeat spirit that makes him a joy to work alongside, makes him an incredible teammate and I’ve always felt honored to share projects and reach goals with."

Sheila Pérez

Former Creative Lead @ Dentsu

"What I value most about Alejandro is his ability to solve problems. No matter what challenge is on the table, he finds a way around it. He has a creative vision that genuinely makes a difference for clients– not the decorative kind that looks good in a presentation, but the kind that drives real results. The kind of ideas that leave you thinking: how did I not think of that myself?

While we worked together I always felt at ease knowing every project was in good hands. Alejandro consistently gave his best and was constantly looking for ways to grow: courses, experiences outside the agency, and a curiosity to go further. And all of that without ever losing his spark, bringing a great attitude to the office every single day."

Luis Bodden

Video Lead @ AlgaeCal

"When I first interviewed Alejandro, I knew he was the right choice for the role in the first 5 minutes of seeing his passion and energetic attitude. Alejandro is hands down one of the most dedicated, passionate and hungry people I’ve had the pleasure to work with.

From day one, his focus on improving and elevating work, paired to his ability to learn and adapt helped him grow exponentially month after month, with every task delivered being better than the last.

He is what we call an “ideal team player”. Someone who puts respect and care at the forefront, who’s incredibly receptive to feedback, and is always looking for an opportunity to excel and become the best version of himself.

His work has always been pristine, thoughtful, and intentional. Alejandro has a keen attention to detail, and an artistic sensitivity that adapts to every content needs.

And all this accompanied by a collaborative, friendly, upbeat spirit that makes him a joy to work alongside, makes him an incredible teammate and I’ve always felt honored to share projects and reach goals with."

Sheila Pérez

Former Creative Lead @ Dentsu

"What I value most about Alejandro is his ability to solve problems. No matter what challenge is on the table, he finds a way around it. He has a creative vision that genuinely makes a difference for clients– not the decorative kind that looks good in a presentation, but the kind that drives real results. The kind of ideas that leave you thinking: how did I not think of that myself?

While we worked together I always felt at ease knowing every project was in good hands. Alejandro consistently gave his best and was constantly looking for ways to grow: courses, experiences outside the agency, and a curiosity to go further. And all of that without ever losing his spark, bringing a great attitude to the office every single day."

Luis Bodden

Video Lead @ AlgaeCal

"When I first interviewed Alejandro, I knew he was the right choice for the role in the first 5 minutes of seeing his passion and energetic attitude. Alejandro is hands down one of the most dedicated, passionate and hungry people I’ve had the pleasure to work with.

From day one, his focus on improving and elevating work, paired to his ability to learn and adapt helped him grow exponentially month after month, with every task delivered being better than the last.

He is what we call an “ideal team player”. Someone who puts respect and care at the forefront, who’s incredibly receptive to feedback, and is always looking for an opportunity to excel and become the best version of himself.

His work has always been pristine, thoughtful, and intentional. Alejandro has a keen attention to detail, and an artistic sensitivity that adapts to every content needs.

And all this accompanied by a collaborative, friendly, upbeat spirit that makes him a joy to work alongside, makes him an incredible teammate and I’ve always felt honored to share projects and reach goals with."

Sheila Pérez

Former Creative Lead @ Dentsu

"What I value most about Alejandro is his ability to solve problems. No matter what challenge is on the table, he finds a way around it. He has a creative vision that genuinely makes a difference for clients– not the decorative kind that looks good in a presentation, but the kind that drives real results. The kind of ideas that leave you thinking: how did I not think of that myself?

While we worked together I always felt at ease knowing every project was in good hands. Alejandro consistently gave his best and was constantly looking for ways to grow: courses, experiences outside the agency, and a curiosity to go further. And all of that without ever losing his spark, bringing a great attitude to the office every single day."

Michael Carter craft strategic design

Who I am

Strategy, execution and polish.
Each in equal measures.

Strategy, execution and polish. Each in equal measures.

I started my career at Dentsu Dominicana, where I worked across a portfolio of major regional and international brands, and left with two Bronze Effie Awards and a deep understanding of what it takes to translate a brief into something that actually connects with people.

Since then I've worked remotely with AlgaeCal in Vancouver, producing digital assets that have contributed to over $1M in revenue and 5,500+ customer conversions. I'm currently completing a Master's in Digital Product Design at IED Madrid, formalizing a UX practice that's been developing throughout my career.

Michael Carter in a dark background
A smiling Alejandro surrounded by hands holding different objects: a book, "The Design of Everyday Things" by Don Norman, a hybrid Fujifilm Instax Evo camera, a set of Hollyland microphones, a pair of headphones, a melting watch, a hot matcha latte cup, an ergonomic mouse and an Arturia MIDI keyboard.

How I work

Thinking in systems, executing in details. This is how the work gets done.

Thinking in systems, executing in details.
This is how the work gets done.

I'm trilingual, internationally experienced, and equally comfortable in a strategy session or a production timeline. I think in systems but execute in details, which means I care as much about why a design decision was made as I do about how it looks.

I move fast without losing quality. I collaborate well. And I've learned that the best creative work happens when you stay curious about the person on the other end of the screen.

Michael Carter in a dark background
Michael Carter in a dark background
Michael Carter in a dark background

Beyond the work

Design is only part of the picture.
So here's the rest.

Design is only part of the picture. So here's the rest.

When I'm not designing, I'm usually baking, exploring the world around me or making music as Alhado, which has taught me more about pacing, tension, and emotional resonance than any design course I've taken.

Work Experience

Multimedia Designer

AlgaeCal

2024 - Present

Multimedia Content Creator

Grupo ESD

2023 - 2024

Integral Creative

Dentsu Dominicana

2022 - 2023

Visual Creative

Dentsu Dominicana

2021 - 2022

Graphic Design Intern

COCO&CO Eventos Deportivos

2019 - 2020

Multimedia Designer

AlgaeCal

2024 - Present

Multimedia Content Creator

Grupo ESD

2023 - 2024

Integral Creative

Dentsu Dominicana

2022 - 2023

Visual Creative

Dentsu Dominicana

2021 - 2022

Graphic Design Intern

COCO&CO Eventos Deportivos

2019 - 2020

Multimedia Designer

AlgaeCal

2024 - Present

Multimedia Content Creator

Grupo ESD

2023 - 2024

Integral Creative

Dentsu Dominicana

2022 - 2023

Visual Creative

Dentsu Dominicana

2021 - 2022

Graphic Design Intern

COCO&CO Eventos Deportivos

2019 - 2020

My Tools

Adobe Creative Cloud Logo

Adobe Creative Suite

Design, video editing, and motion graphics across the full suite

Figma Logo

Figma

UI design, prototyping, and collaborative product design

Davinci Resolve Logo

DaVinci Resolve

Advanced video editing, motion graphics and color grading

Framer

Interactive website design and portfolio development

Notion Logo

Notion

Project management and team documentation

Claude Logo

Claude

AI-assisted writing, research, and creative ideation

Adobe Creative Cloud Logo

Adobe Creative Suite

Design, video editing, and motion graphics across the full suite

Figma Logo

Figma

UI design, prototyping, and collaborative product design

Davinci Resolve Logo

DaVinci Resolve

Advanced video editing, motion graphics and color grading

Framer

Interactive website design and portfolio development

Notion Logo

Notion

Project management and team documentation

Claude Logo

Claude

AI-assisted writing, research, and creative ideation

Adobe Creative Cloud Logo

Adobe Creative Suite

Design, video editing, and motion graphics across the full suite

Figma Logo

Figma

UI design, prototyping, and collaborative product design

Davinci Resolve Logo

DaVinci Resolve

Advanced video editing, motion graphics and color grading

Framer

Interactive website design and portfolio development

Notion Logo

Notion

Project management and team documentation

Claude Logo

Claude

AI-assisted writing, research, and creative ideation

Currently open to Digital Product Design, Multimedia, and Motion roles across Europe and North America.

Currently open to Digital Product Design, Multimedia, and Motion roles across Europe and North America.

Michael Carter in a dark background
Michael Carter in a dark background

Like what you see?

Let's talk!

©Alejandro Peña 2026. All rights reserved.

Like what you see?

Let's talk!

©Alejandro Peña 2026. All rights reserved.

Like what you see?

Let's talk!

©Alejandro Peña 2026. All rights reserved.